71 YEARS AS A SPECIALIST PHOTOGRAPHIC EQUIPMENT RESELLER
2018 culminates 71 years of involvement in the Australian photographic industry. Over those years the Newhouse family business has always been at the cutting edge of change and innovation.
In 1947, after World War II had ended, one of Australia’s new immigrants from England, Joe Newhouse, teamed up with Jack Pinnock of the famous Pinnock sewing machine company, to form a company then called Photographic Industries of Australia (P.I.A.). They opened their first shop in the landmark Royal Arcade (now stands the Hilton Hotel) in the heart of the Sydney CBD.
The photographic shop was the first such shop to be opened in Australia since the outbreak of war in 1939. Of course, there was very little to sell, because the war had either destroyed or changed forever the traditional photographic supply companies.